Starting 1 Nov 2017, Methodist Welfare Services (MWS) will have a new branding approach which features a refreshed visual identity for MWS and our centres.
Our new branding approach: Being ONE MWS
For a stronger and more visible common identity, MWS has begun the process of bringing about harmonised branding for MWS and our 20 centres and programmes. All our centres will be renamed to include MWS in their new names.
The first key element is revamping the MWS logo typeface for a bolder, and more modern and streamlined aesthetic. The traditional MWS blue has also been brightened for more impact and appeal.
Each of our five impact areas will also be identified by a unique colour. While all our centres belong to ONE MWS, in their service domain, each of our impact areas has a unique role to play in impacting lives.
Our centres will be known by their new names, which are listed on our website www.mws.sg. The visual changes to assets such as signages, vehicles or buildings, and corporate/centre identity materials will be implemented over an eight-month period until mid-2018.
New MWS Vision and Mission
MWS has also made fine amendments to our vision and mission statements to focus on our core passion more succinctly.
To be Christ-centred, in enabling the disadvantaged and distressed to have life to the full.
To enrich the quality of life for the disadvantaged and distressed, through integrated and holistic services in partnership with Methodist churches and the community.
We pray that as ONE MWS and as ONE with the Methodist community, we will create greater social impact amongst the vulnerable and underserved as a testament to God’s love.
By the Methodist Welfare Services Communications Team
Photos courtesy of the Methodist Welfare Services